Discover Sugar River Region Foundation

Discover Sugar River Region was founded in 2023 to address a longstanding gap in regional visibility and coordination in Sullivan County, a rural county with limited resources and longstanding economic challenges. While the region contains extraordinary outdoor recreation opportunities, arts and culture, historical villages, multi-generation family farms, and great scenic beauty, it has historically lacked the coordinated development and promotion infrastructure needed to compete effectively for visitors, workforce talent, investment, and broader recognition.

Our organization views strengthening the visitor and recreation economy as rural economic and community development. By helping people discover and engage with the region, we aim to support small businesses, encourage overnight stays and visitor spending, strengthen community pride, and help position the region as a vibrant and connected place for future residents, workforce talent, and investment.