NH Gives Business Toolkit


The support of local businesses and the amplification of their support via their employees and their customers is critical to the success of NH Gives! Not only does your participation help ensure a successful day of fundraising for our nonprofits, but your dedication to their important work will be recognized throughout New Hampshire. For the NH Gives, we're offering your business an opportunity to engage your employees and customers to donate to causes they're passionate about, and in turn, bring invaluable visibility to your business.

How can I be successful in spreading philanthropy to my employees and customers? Check out the Business Toolkit below for ideas on running a successful fundraiser. We've supplied marketing resources, communication templates, and ideas around incentives and celebrations to really engage your employees and customers in giving, and how they can further spread your message to their networks.

Want to see who else is involved in the New Hampshire community? Find your favorite participating nonprofits here.

Interested in learning more about NH Gives and the value to your business? Contact nhgives@nhnonprofits.org. Let us know what you're doing and if there are any ways we can support your efforts.

Interested in increasing your business's visibility as a sponsor of the giving day? Contact sdonahue@nhnonprofits.org

How do I run a successful fundraiser for my business?

The number one recommendation for running a successful fundraiser for NH Gives is that you are truly celebrating and encouraging the act of philanthropy - big and small! Here are some tips, tricks, and ideas on how to encourage you employees and your customers to rally around philanthropy, and the single largest fundraiser in the New Hampshire community!

Share the NH Gives site with your employees and encourage them to find a nonprofit or two that speaks to the causes they care about! You can share NHGives.org with customers on your receipt, or hand out info cards with each purchase with your and NH Gives information on it (check out some great graphics to use or add your logo to this graphic and use it.). With so many participating nonprofits, there's a nonprofit or cause for everyone!
Decide if your business will offer a match to all employees or customers gifts, or to a specific nonprofit. We've found matching gifts can amplify giving by 3 or 4 times!
Communicate your support of NH Gives through email messages, social media posts, and word of mouth.

What incentives can I offer to my employees or customers?

As you hit your giving day milestones or to just celebrate the giving spirit of NH Gives, plan some fun and excitement in at your business or office on June 8 - 9, 2021. We have some ideas below, but the sky's the limit in how you can engage your employees and customers, and encourage philanthropy on NH Gives!

Encourage your employees to participate in NH Gives by offering these incentives (keep current social distancing guidelines in mind!):
  • Food: Cater a snack break, host a pot luck, or a dessert party to celebrate giving
  • Attire: Have a casual dress day so employees can dress to represent the agency or cause they care about
  • Advertise: Pass out “I Gave” stickers to employees who gave to celebrate the causes they care about
  • Competition: Have a competition between departments to see who can raise the most and offer a prize
Encourage your customer to participate in NH Gives by offering these incentives:
  • Discounts: If you have a store front, offer a percentage off of an item if they can show they gave (NH Gives sends out a receipt to each donor for easy access on their phone!).
  • Raffle: Offer a raffle, and every time a donor gives use it as entry into the raffle.
  • Happy Hour: Host a happy hour and invite local nonprofits and your customers to meet and mingle! (Please keep social distancing guidelines in mind!)

Sample Communications

Use some of these sample communications below to start spreading the word about your business's involvement in NH Gives. When sharing on social media, make sure you're always using the official hashtag, NHGives to be included in the conversation!


Facebook and Twitter

Facebook is the most popular form of social media to share about supporting a giving day - so make sure you're using it leading up to and on June 8 - 9, 2021! You can use Facebook to share with employees and your customers how you're supporting NH Gives and amplifying the giving efforts.

  • Announce your participation: We are excited to announce our support of NHGives on June 8 - 9, 2021! Find out why we're getting involved on our page here: [YOUR BUSINESS LINK] and mark your calendars for June 8 - 9, 2021 to give to your favorite nonprofit!
  • If you're offering a match: Today, our business is focused on improving on community by matching all our employees' gifts made to nonprofits through NHGives! There are over [X] number of nonprofits participating to improve the lives of our community members. Find your cause and give today, June 8 - 9, 2021, at NHGives.org.
  • If you're offering an incentive to employees or customers: [Business name] is supporting NHGives on June 8 - 9, 2021 and offering a gift basket to any customer that gives today. Stop on in today after you give through NHGives.org and show us your receipt to be eligible!
  • Celebrate the success you achieved for the day: Wow. We are in awe of the amazing employees and customers we have.  NH Gives raised $[X] from [X] donors. This couldn't happen without all of you, and your amazing support of our community and the nonprofits you all chose to give to on NH Gives. Thank you.

Instagram

Share pictures of your business, employees, and customers participating in NH Gives on Instagram. If you are having a dress down day in the office, or offering a raffle, share all of these events on Instagram! Make sure you're using the hashtag so people can keep up: NHGives!


Emails

Social media is a great tool for spreading the word to people that follow you on social media, however, there is no substitute for a direct, targeted email to your employees, customers, or even personal network. Consider sending emails that correspond to your social media activity, as well as direct targeted asks. Here is a sample email to get you thinking on how you want to spread the word!

Subject: Help us support the nonprofits who make this community great! Join [BUSINESS NAME] for NHGives


Dear [employees/customers/person],

On June 8 - 9, 2021 businesses and individuals across our New Hampshire community will come together to support our local nonprofits during NH Gives. We are so excited to be part of this exciting giving event to show everyone in the community how philanthropic our employees and customers are.

Haven’t heard about NH Gives? It is New Hampshire's 24-hour giving day supporting the nonprofit organizations who help make our community such a great place to live! [Stats about previous year results]. You can head to NHGives.org now to learn more about this amazing giving event.

[IF OFFERING MATCH]: Your donations to local nonprofits at NHGives.org will be amplified because we are offering bonus dollars as an incentive to give. [Describe program here i.e. dollar for dollar, up to a certain amount, lump sum to reach goal, how their donation can qualify for the match etc.]

There are so many ways to participate - spread the word about this amazing event, become a fundraiser for your favorite nonprofit, donate on June 8 - 9, 2021. Make supporting your favorite cause unique to you!

To make sure your gift [is matched / is counted in our business's totals], follow these steps:

  1. Find your favorite nonprofit! Visit NHGives.org to search hundreds of participating nonprofits in our community.
  2. Commit to a nonprofit. You can start donating as soon as the site opens on June 8 - 9, 2021. 
  3. Submit a copy of the email receipt that you receive after donating to [company email]
  4. Spread the word! Let your network know about NH Gives and who you are supporting. Use the hashtag NHGives to be part of the conversation.

For questions about NH Gives and how you can get involved please visit NHGives.org or contact nhgives@nhnonprofits.org.

Regards,
[Business Contact]