Communications Timeline

Download the Comprehensive Communication Guide to Prepare for NH Gives!


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Major Milestones

Month 1

The NH Gives Team will:

  • Encourage nonprofits to sign up for NH Gives
  • Network with and recruit local community nonprofit leaders to expand and amplify NH Gives’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for NH Gives and customize your profile
  • Assemble your NH Gives team and involve them in planning how your NH Gives campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about NH Gives, how to promote your NH Gives campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Month 2

The NH Gives Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about NH Gives
  • Continue offering trainings to nonprofits participating in NH Gives, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofits participating in NH Gives to use, and for use on nhgives social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating NH Gives? How will you use the funds raised during NH Gives? Why should donors give to you on NH Gives? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in NH Gives and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in NH Gives on June 11-12. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

Month 3

The NH Gives Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify NH Gives’s message to nonprofits, donors, and other general supporters
  • Continue promoting NH Gives to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the NH Gives “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Month 4

The NH Gives Team will:

  • Heavily promote NH Gives to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in NH Gives

You should:

  • Post on social media regularly about NH Gives, using the hashtag nhgives
  • Email your supporters with additional details about NH Gives. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Day of

The NH Gives Team will:

  • Heavily promote NH Gives to all media outlets across the region
  • Provide 24-hour support to all nonprofits and their supporters

You should:

  • Post on social media regularly about NH Gives, using the hashtag nhgives
  • Email your supporters with updates and how they can help your NH Gives campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

Beyond

The NH Gives Team will:

  • Share statistics from NH Gives, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your NH Gives participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after NH Gives by posting volunteer opportunities, fundraising, and hosting events!