Email Marketing for Nonprofits
Using email to start and grow relationships is easy for nonprofits. It is an inexpensive way to reach out to supporters on a regular basis with informative and inspiring messages. Doing this can help your organization build an engaged community that helps to promote your mission, fundraising, and special events.
Sample Emails
Subject: Save the Date! Join us for NH Gives on {{dog-date-short}}
[Salutation],
We’re excited to invite you to be part of something special—NH Gives is turning 10! Join us on June 10-11 as we celebrate this incredible day of giving and rally support for causes that strengthen our community.
This year, [YOUR ORGANIZATION] has set a goal to raise $XX,XXX to fund [OUR PROJECT]. With your generosity, we can [BRIEF IMPACT STATEMENT: e.g., provide resources, expand programs, support local families, etc.], making a meaningful difference in [COMMUNITY/CAUSE].
How can you help?
Giving is simple! Between June 10-11, visit nhgives.org and donate to [YOUR ORGANIZATION]—or explore and support any of the other amazing nonprofits working to make New Hampshire stronger. But don’t wait too long—all giving ends at 5:00PM on June 11!
If you have any questions or would like more information, feel free to reach out at [Your Contact Info]. Thank you for being a part of our community and for your generosity—we couldn’t do this without you!
With gratitude,
[Your Name]
[Your Organization]
[Your Contact Information]
Subject: Be a Champion for a Cause You Love! | NH Gives
[Salutation],
The countdown is on! NH Gives is happening June 10-11, and we need YOU to help make it our biggest and best giving day yet.
Want to make a huge impact with just a little effort? Here’s how you can help:
Spread the word – Forward this email to your friends, family, and colleagues. The more people who know, the more support we can rally!
Get social – Post about our NH Gives campaign on Facebook, Instagram, or wherever you connect with your people. Share why you’re passionate about [your cause—education, healthcare, animals, the arts, etc.], and invite others to join in!
Be a Fundraising Champion – Love what we do? Take it to the next level by becoming a fundraising champion! You’ll help drive donations to our NH Gives profile and make an even bigger impact.
Reply to this email to learn how to get started!
Every share, every post, and every champion makes a difference. Let’s do this together!
With gratitude,
[Your Name]
[Your Organization]
[Your Contact Information]
Subject: Today’s the Day | Join Us for NH Gives 2025
[Salutation],
The wait is over—NH Gives 2025 is here! Today, we’re celebrating 10 incredible years of giving, and we need your help to make this the biggest and most impactful day yet!
How can you make a difference right now?
Donate Now – It only takes five minutes! Give to [YOUR ORGANIZATION] ([Insert Link to NH Gives Page]) and support a cause that’s making a real impact in our community. Every donation—big or small—helps! For example:
· $25 provides [specific impact]
· $50 helps [specific impact]
· $100 makes [specific impact]
Spread the word – Forward this email, text a friend, or share on social media using #NHGives. The more people who know, the greater our collective impact!
Be a Fundraising Champion – Want to go the extra mile? Become a fundraising champion! [INSERT LINK FOR PEER-TO-PEER FUNDRAISING] By rallying your friends and family, you’ll help drive donations to our NH Gives profile and make an even bigger impact.
Why NH Gives Matters
This year, [YOUR ORGANIZATION] has set a goal to raise $XX,XXX to support [OUR PROJECT]. With your generosity, we can [BRIEF IMPACT STATEMENT: e.g., expand programs, provide resources, support families, etc.], helping to strengthen [COMMUNITY/CAUSE].
Time is Limited! ⏳
All giving ends at 5:00PM on June 11, so don’t wait! Visit NHGives.org and be a part of something truly special.
Thank you for your generosity and support—you make everything we do possible! Let’s make NH Gives 2025 one for the record books!
With gratitude,
[Your Name]
[Your Organization]
[Your Contact Information]
Subject: Help Us Finish Strong for NH Gives!
[Salutation],
We’re in the final hours of NH Gives 2025, and we’re so close to reaching our goal of [$XX,XXX]! With your help, we can cross the finish line strong!
Here’s how you can make a difference before 5 PM TODAY:
Make One Last Gift – Every donation, no matter the size, helps us get there! Give now: [Insert Link]
Spread the Word – Forward this email, text a friend, or share on social media with #NHGives to inspire last-minute giving.
Be a Fundraising Hero – Post the attached "I Gave" graphic and encourage your network to join in before time runs out!
We’re so grateful for your support—let’s make these final hours count!
With gratitude,
[Your Name]
[Your Organization]
[Your Contact Information]
Subject: Thank You! Your Generosity Made a Difference
[Salutation],
We are truly in awe of the generosity shown during NH Gives 2025! Because of supporters like you, [Organization Name] raised [$Dollars Raised], bringing us closer to our mission of [Organization’s Mission]. Every gift made during this campaign will play a critical role in [impact statement—e.g., expanding programs, supporting families, funding new initiatives].
With these funds, we are excited to [mention any upcoming projects or specific ways the donations will be used]. Your support ensures that we can continue making a meaningful impact in our community.
Stay Connected!
We’d love to keep in touch and share the amazing work you helped make possible:
Subscribe to our newsletter
Follow us on social media:
Facebook: [Link]
Instagram: [Link]
LinkedIn: [Link]
"[Include a quote from a leader or beneficiary about the impact of NH Gives]"
Thank you for being part of this movement. Your generosity fuels our mission, and we can’t wait to share the difference you’ve made!
With gratitude,
[Your Name]
[Your Organization]
[Your Contact Information]
P.S. Your gift receipt was automatically sent to your email from notifications@givegab.com. If you need a copy of your receipt please reach out to [Insert your organization’s support email] for assistance.
Communications Timeline
Major Milestones
Month 1
The NH Gives Team will:
- Encourage nonprofits to sign up for NH Gives
- Network with and recruit local community nonprofit leaders to expand and amplify NH Gives’s message to nonprofits, donors, and other general supporters
You should:
- Sign up for NH Gives and customize your profile
- Assemble your NH Gives team and involve them in planning how your NH Gives campaign will complement your annual fundraising strategy
- Attend a webinar to learn about NH Gives, how to promote your NH Gives campaign, and how to recruit and utilize peer-to-peer fundraisers
- Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)
Month 2
The NH Gives Team will:
- Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about NH Gives
- Continue offering trainings to nonprofits participating in NH Gives, and those interested in the opportunity, on giving day best practices.
- Develop content for nonprofits participating in NH Gives to use, and for use on nhgives social media pages, Facebook and Twitter.
You should:
- Craft your campaign story. How are you celebrating NH Gives? How will you use the funds raised during NH Gives? Why should donors give to you on NH Gives? Watch our Storytelling Training Video to learn more!
- Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
- Let your volunteers know you’re participating in NH Gives and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
- Develop your messaging plan for the next 2 months to ensure your donors know you are participating in NH Gives on June 10-11. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!
Month 3
The NH Gives Team will:
- Provide more resources to local community nonprofit leaders to expand and amplify NH Gives’s message to nonprofits, donors, and other general supporters
- Continue promoting NH Gives to nonprofits across the region
You should:
- Send out a save the date email and social media post to all of your supporters! Download the NH Gives “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
- Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!
Month 4
The NH Gives Team will:
- Heavily promote NH Gives to all media outlets across the region
- Finalize partnerships with local businesses to benefit every nonprofit participating in NH Gives
You should:
- Post on social media regularly about NH Gives, using the hashtag nhgives
- Email your supporters with additional details about NH Gives. How do they give? Why should they give? When should they give?
- Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.
Day of
The NH Gives Team will:
- Heavily promote NH Gives to all media outlets across the region
- Provide 24-hour support to all nonprofits and their supporters
You should:
- Post on social media regularly about NH Gives, using the hashtag nhgives
- Email your supporters with updates and how they can help your NH Gives campaign
- Thank your supporters in real-time on social media, in emails, or give them a call!
- Celebrate!
Beyond
The NH Gives Team will:
- Share statistics from NH Gives, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.
You should:
- Share the results from your NH Gives participation and what those results mean.
- Thank your donors and let them know exactly what their donations mean for your program.
- Send handwritten notes to your fundraising champions and your Board for their assistance.
- Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
- Engage with your donors on GiveGab after NH Gives by posting volunteer opportunities, fundraising, and hosting events!